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How can a handful of the internet marketers seem to earn money with ease using their client lists but the rest just eek out a few dollars here or there?

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A giant fraction of Google searches are local. Advertise your business locally and you’ll get traffic and customers for a fraction of the cost of other media. This may sometimes reach more people than Yellow Pages ads; it’s more traceable than billboards, and it costs you less than mailings and fliers.

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