A good sales letter can be compared to a sales representative, except you don’t have to pay your sales letter or give it time off for vacation. A sales letter instead is your 24-hours/day, 7-days/week and 365-days/year tireless virtual sales rep whose laser-focused to accomplish three things: represent you, your business and your product or service without fail. However in order for your sales letter to be successful, it must be persuasive, compelling, thought-provoking and high-converting. It must also be written to target a specific market of consumers. If you are someone who is selling a product or service, you need to learn how to write a sales letter based on the above criteria in order to be successful.

What are the main reasons why marketers have a hard time writing a sales letter for their product or service? In short, most people who are inexperienced with writing in general, hate to write and marketers are no exception to the rule. A more detailed explanation is that because there is a wealth of information online on the subject of how to write a sales letter, most marketers soon become overwhelmed with information and give up. Not to mention the fact that most of this information was written under the assumption that the marketer (you) already knows whow to write a sales letter.

Then comes along the marketer who has been online for a while and knows where to look to find solutions such as sales letter software and templates to help him with automating the task of writing a sales letter. But after lauching the sales letter software and perusing the template, he soon realizes that he is no better off than he was before. Why? Because very often the vendor who wrote the information described in the previous paragraph, also wrote the software based on the assumption that the marketer is already familiar with writing a sales letter.

So what’s the secret? How do other marketers write compelling, persuasive and thought-provoking sales letters to sell their product or service but without the use of templates and software? The answer is that they are either experienced copywriters who write their sales letters themselves or they have enough capital to outsource the job for someone else to do it for them. But before you whip out your checkbook or credit card to hire a copywriter, you better have deep pockets because hiring a good pro copywriter can cost between $5,000 up to $20,000 per sales letter! For that kind of coin, you better be sure that your product or service is in high demand and that you can absorb the expense and generate a substantial profit from it.

If you can afford to shell out the cash, know for certain that your product or service is in great demand and you are more than capable of absorbing this expense then go right ahead and hire a copywriter. On the other hand if you don’t want to invest at this time, you can keep your credit card in your wallet and write a profitable sales letter for free by piggy-backing on the success of other people’s sales letters in your niche. Am I suggesting that you blatantly copy a fellow marketer’s sales letter and use it as though it were your own? Absolutely not. The act of copying someone else’s work and using it for your personal gain is called plagiarism and could quite literally get you into a lot of trouble. Instead, the quickest and easiest way to acquire the skills for constructing a sales letter is by doing a search on your favorite search engine for your competitor’s product or service that is similar to or exactly the same as yours.

As an example, type the phrase “allintitle:cars that run on water” (minus the quotes) into the search field and see what pops up. Scroll through your search results and see if something catches your eye. Click on that result and if its a sales letter which has all of the benefits discussed earlier, copy the contents (text) of the sales letter and paste it into a word processor like MSWord or NotePad. Completely re-write each paragraph so that it is relevant to your product or service. Save your sales letter and then re-visit it the next day to polish it up.

In addition to the sales letter writing technique above, you can also subscribe to the mailing lists of gurus who sell the same or similar products or services as yours. After a short while, you’ll start receiving sales pitch emails in your inbox recommending one thing or the other. But instead of deleting these emails, glance over the subject lines to see if any of them grab your attention. Do any one of the subject lines make you want to click through and read the email? If so (and if there is a promo link inside the email), click the link inside the email to load the sales letter into your default browser. Repeat the steps as outlined in the previous paragraph to re-write your sales letter. Use this and the technique mentioned earlier for a month to learn how to write a winning sales letter and before you know it, you’ll have as much experience as you’ll ever need!

Mastering the art of sales letter writing is the most important skill you’ll ever learn. And, can be quite lucrative if you become good at it. But why should you take the time to learn this skill? Because without a well-crafted sales letter to represent your product or service, your product or service is doomed to fail! In other words, no sales equates to no money. In the previous paragraphs, we have learned that in order for a sales letter to be successful, it must be persuasive, compelling , thought-provoking, high-converting and consist of the six essential elements. With all of these factors in place along with an aggressive advertising campaign, you can expect to sell a large volume of units for many years to come. If not, then you may as well get used to working a 40-hour work week for the rest of your days. In our next article, we’ll dissect a sales letter into its six essential parts and show you exactly what makes up a successful sales letter that will sell your software, info product or service like crazy!

But is there an easier way? Is it possible for you to write a sales letter without having to use the above techniques or remember everything that goes into writing a profitable sales letter? Yes, there is a much easier way and it requires very little knowledge or effort on your part. This tool includes everything you need to start writing a sales letter for whatever product or service you want to sell. It includes a built-in pre-written sales letter template and a headlines swipe file database that contains well over 900+ winning headlines for you to choose from all in one compact tool.