A productive opt-in email list is the most important aspect when you happen to use email marketing for your business. Email marketing is a kind of direct marketing technique. It is a means of communicating to your audience through emails. There are a number of reasons why you need to send emails to your customers. Every time an email is sent to a customer it is considered to be an email marketing technique. Emails can be sent to customers for various reasons. Either to promote a new product or service or to update customer profiles. Sending advertisements or website updates to customers is also considered to be a part of email marketing.

The correct way to conduct an email marketing campaign is implied in the name of the strategy: permission based. Without a prospect’s permission, sending an unsolicited email will often be perceived as spam. Once you have a prospect’s permission to communicate with him through email, it is important that you follow the following tips to maximize the effectiveness of your email promotional campaigns.

A professional email tool can save your business time and money, and simultaneously provide a wealth of intelligence about your customer base. Permission based email marketing will get you in the door and help you to establish long-term customers and clientele (which is what growing a successful business depends on). Confirmed opt-in validates that an email list is truly permission-based, and it has become the standard for qualifying a list as a legitimate, non-spam means of business communication.

Permission based email marketing is not spam, because you will only send emails to those customers and prospects that give you permission to send communications to. Sending spam can ruin your organization’s reputation and brand value regardless of your company’s size, scope, or current image. Compared to spamming, permission-based email marketing is more effective, less intrusive and is received by prospects easier. People can opt-in through a form on your web page, in personal meetings where they add their name, email address and check a “consent” box, or over the phone when it’s possible to record proof of the conversation. There are two forms of opt-in mailings, single opt-in and double opt-in.

When writing your emails, always focus on building the relationship that you have with the people on your subscriber list. Speak to them individually (even though you are writing to everyone at once) and you will gain their trust, respect and attention.

Permission based email marketing is legal, while sending unsolicited commercial email is illegal in a growing number of states across the country. It’s clear that permission based email marketing is becoming a preferred sales communication of consumers.

Though doing so may sound counterproductive to building a large email list, it instill a level of confidence within your subscriber that they are not trapped on your list. They know they can easily terminate the relationship whenever they feel the need. This level of confidence increases their trust in you. Ironically, giving your subscriber a way out is often a critical element in gaining their long-term loyalty.

The disadvantage to the Confirmed Opt-In process is that some prospective subscribers submit the opt-in form with good intentions, then forget they have done it when the second confirmation request arrives and do not follow through. However, in my opinion and experience, losing a few potential subscribers this way is better than gaining a list of so-so subscribers who are not truly interested, or did not want to be on your list in the first place.