While you are creating e-books, it’s important to write a quality e-book. Thin, skimpy e-books aren’t effective - you want something meaty to offer your readers. A truly great e-book is filled with information, with enough bulk to keep your audience satisfied.
Skinny e-books that have little information are often returned, eating away at your profits. On the other hand, an e-book with strong content increases reader satisfaction, which means more profits and fewer refunds. You want to offer a strong, beefy e-book, one that is loaded with value for your clients. So how can you put your PDF e-books on steroids for better performance? Read on, and I’ll show you!
First, add a table of contents. I am always surprised at the number of ebooks that don’t have a simple table of contents. Not only will it help your customer find his way around, it also adds about 2-3 pages to your ebook!
At the back of your book, include a list of valuable resources. Since you wrote the book, you are the expert (at least in the eyes of your audience). You’ve researched tons of information, but not all of it will fit in your book. Give your readers the chance to delve into a topic further - include links to web sites and blogs, as well as a list of books in print which you used to write your e-book. This is a valuable service for your readers, one that shouldn’t be left out.
For your readers, I suggest you include a list of:
- Print books on your topic;
- Magazines;
- Videos online at YouTube and similar sites;
- Web sites;
- User forums and user groups; Blogs (your own or those of others);
Take this list of resources to the next level by including a short description which explains the information that can be found at each resource. This will be most helpful for your audience when they look for more information.
In my next article, I’ll offer you three winning strategies for publishing ebooks. I’ll help you to add meat to your e-book, which increases sales and makes your customers happier. By adding content, you turn your simple e-book into a great value for your clients… stay tuned, and I’ll show you how.
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